Patriarchal Papa

Print Innovation

80% of the jobs in the future will require STEM (Science, Tech, Engineering & Math) skills.

However, societal stereotypes & family pressure pose a drastic challenge for young aspiring girls in India to pursue a career in STEM.

The challenge was to convince parents to let go of these stereotype.

We asked every girl we spoke to, one question.

“Does the uncalled-for scrutiny & the mocking you face, as a lady driver, make you extra careful while driving?”


Well does this apply to STEM skills too?

Creative Strategy: Varchas Sinha

Copywriter: Krutant Bilakhia, Varchas Sinha

Art: Krutant Bilakhia

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