80% of the jobs in the future will require STEM (Science, Tech, Engineering & Math) skills.
However, societal stereotypes & family pressure pose a drastic challenge for young aspiring girls in India to pursue a career in STEM.
The challenge was to convince parents to let go of these stereotype.
We asked every girl we spoke to, one question.
“Does the uncalled-for scrutiny & the mocking you face, as a lady driver, make you extra careful while driving?”
Well does this apply to STEM skills too?
Creative Strategy: Varchas Sinha
Copywriter: Krutant Bilakhia, Varchas Sinha
Art: Krutant Bilakhia